Find das Muuh

The Campaign

For over 10 years, we have been responsible for the Muuh Promo of the dairy Alois Müller on a digital level. The landing page functions as the central platform of the nationwide POS and media campaign, bundles information and media assets, and clearly pays into the trust factor with fast, transparent prize communication. Additional prizes are also processed directly via the website through code entry.

1.6Billion

Advertising contacts (2025)

+96%

Page visits

250k

Euros total prizes / promotion

Goals

At the center was a high-performance campaign platform that remains stable even under massive traffic spikes caused by TV, radio, and social media campaigns. A consistent mobile-first UX ensures maximum speed of information directly at the point of sale. In addition, a scalable and fraud-proof code verification system was implemented, guaranteeing a smooth drawing of the additional prizes.

Challenges

Instant UX at POS
Users access the platform situationally and on mobile at the point of sale – with minimal attention span. Information on the mechanics, prizes, and participation must be understandable and error-free within seconds.
Campaign load under peak traffic
TV, radio, and social activations generate short-term traffic spikes in the millions. The platform must react stably, quickly, and reliably at all times under extremely fluctuating load.
Fraud-proof prize logic
The code-based prize mechanic is deliberately designed to be low-threshold and accessible – and therefore potentially susceptible to manipulation. A robust, fraud-proof distribution under real campaign conditions is crucial.

Strategy

Concept

The campaign is based on a modular platform approach that is flexibly designed for recurring promotions.

The landing page is clearly structured and thus directly answers central user needs. The prize mechanic and additional prizes are presented in an understandable way and made dynamic through a running display of the promo status (e.g. bottles found). Trust is specifically strengthened through transparent presentation of winners, including photos.

Easily accessible FAQs and terms of participation additionally strengthen this aspect.

Performance

The campaign is operated via a dynamically scalable hosting architecture. In combination with DDoS protection mechanisms and consistent system hardening, a stable and high-performance delivery of the campaign content is ensured even under high load.

Prize mechanic

The integrated prize mechanic is based on our many years of experience from complex sweepstakes setups and is designed for a fully rule-compliant, manipulation-proof distribution. It ensures a reliable and traceable allocation of all prizes within a clearly defined technical and logical framework of the campaign.

Result

Result

The result is a modular campaign platform that can be flexibly reused and expanded for future promotions. Fully integrated into the brand's TYPO3 system, it ensures a stable, high-performance user experience even under high traffic spikes and fraud attacks. For the Müller dairy, this provides a scalable digital platform that enables efficient delivery of high-reach campaigns and sustainably strengthens brand activation in the digital space.