Unternehmensgruppe Theo Müller

Industry Food TYPO3 Hosting

Company history

Unternehmensgruppe Theo Müller is an important company in the European food industry. It produces a wide range of dairy products and fish delicatessen - with great brand recognition. With a focus on innovative product development, Unternehmensgruppe Theo Müller (UTM) offers a wide range of foods for different needs and tastes.

32k

Employees

Production sites

9.2bn.

Revenue in € (2023)

Targets

Unternehmensgruppe Theo Müller approached us with a requirement for a contemporary, user-friendly and intuitive interface. The website UI, which had already been developed together with another agency based on the new CI, was now to be technically implemented by us.

The main focus: increasing the attractiveness for applicants!

Challenges

Working methods
Harmonising different working methods and steering them in a common direction
Timeline
A tight schedule was clearly defined from the outset and clearly communicated to all those involved
Target group
A special focus will be placed on the diverse, multinational target group of the UTM

How did we achieve this?

Open cooperation

Open cooperation

During the sprint phases, we worked intensively and productively, achieving successful results through open communication and constructive feedback with the stakeholders involved.

Microinteractions

Microinteractions

The deliberately chosen microinteractions offer a range of benefits that positively support the brand. They create awareness, strengthen the brand identity and increase engagement with the UTM. Users also benefit from well thought-out microinteractions. In addition to an improved UX, which makes using the website more intuitive, waiting times are also shortened, functions are explained and the focus is actively controlled.

Economical solutions

As with every project, it was important to us to always develop and implement cost-effective solutions. We also deliberately used versatile content modules to ensure an outstanding result.

With the relaunch, we have not only taken muellergroup.com to the next level editorially: Together with F7, we have fully exploited the potential of TYPO3 - with user behaviour, user-friendliness and our requirements for a modern web presence of our corporate group always in mind.

— Carolin Kossin, Corporate Communications Manager

Result

Together with the editorial team at Unternehmensgruppe Theo Müller, we not only managed to integrate the new CI, but also to expand the HR area, integrate HR campaigns more deeply and incorporate an applicant management system (ATS).

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